Watch how it works
Short videos recorded on the real dashboard with made-up sample data. No sound; the captions explain each step.
1What this page is for
What this page is for
The single biggest lever the school controls. It shows how long people wait for a first contact, how conversion falls as the wait grows, when the gaps open (which hours and days), and how each staff member is doing.
How "first response" is measured
Minutes from the moment the inquiry arrived to the first-contact time recorded with the Contacted control (or a Transition Enroll contact). The database computes it; it cannot be typed. People with no contact recorded count as never contacted.
2The number cards
The cards across the top of the page, left to right.
| Card | What it counts |
|---|---|
| Median first response | The middle wait among contacted people — half faster, half slower. |
| Answered within the hour | Share of contacted people reached within 60 minutes. |
| Conversion inside an hour | Of people answered within the hour, how many enrolled — against the rate for everyone else. |
| Never contacted | Open people with no first contact, with the tuition that represents at the fast-response conversion rate. |
3How long people wait
Left: how many people fall in each wait bucket (under 5 min, 5–60 min, 1–8 hours, over 8 hours, never). Right: the share of each bucket that went on to enrol. The right-hand chart is the argument for answering fast.
4When the gaps open
Median response by hour of day and by day of week. Gaps cluster where nobody is rostered — evenings and weekends, typically.
5By owner and over time
Median response per staff member, and the median week by week so improvement (or slippage) is visible.
6Step by step
Find the hours nobody answers
- Look at When the gaps open: the hour-of-day chart.
- Tall bars are hours when leads wait longest. Cover those hours or set the welcome text to promise a call-back time.
7If something looks wrong
8Flip-book edition
The same subject as a page-turning flip-book. Opens in a new tab.