Watch how it works
Short videos recorded on the real dashboard with made-up sample data. No sound; the captions explain each step.
1What this page is for
What this page is for
It shows whether marketing is bringing people to alliswellhca.com and what they do when they get there. Visitors are anonymous: this page is about behaviour and sources, not names. Names appear only on Leads & Admissions once someone fills in a form.
Its own time buttons
This tab ignores the 30d / 90d / 12mo buttons in the header. Use 7 days / 30 days / 90 days / 12 months at the top of the page, and Refresh to pull the latest visits.
The four blocks on the page
- Website Activity — visits, sources, pages, and how enrolled students found the school.
- More detail — depth, time on site, programs viewed, busiest hours and days, longest visits.
- Who Our Students Are — the enrolled students, from their Transition Enroll enrollment form.
- Today's Enrollment Activity — live counters since midnight.
What "source" means
| Source | How it is decided |
|---|---|
| facebook / instagram / tiktok / google | The link the visitor clicked carried that platform's tag (Facebook and Google add one automatically to ad and post links), or Charmaine's own tag ?utm_source=facebook was on the link. |
| google (organic) | The visitor came from a Google search result. |
| direct | No tag and no referring site — typed the address, used a bookmark, or came from an app that hides where it came from (Instagram and Facebook apps often do this). |
| other | A referring site that is not one of the known platforms. |
?utm_source=facebook (or instagram, tiktok) to the end of any link you post. Every click is then counted correctly, whatever app it comes from.2The number cards
The cards across the top of the page, left to right.
| Card | What it counts |
|---|---|
| Visits to the website | Unique visits (one person, one sitting) in the chosen window. |
| Asked about a program | Inquiry forms received in the window. Names are on Leads & Admissions. |
| Applied online | Completed online applications in the window. |
| Enrolled in a class | Transition Enroll registrations in the window. |
| Pages per visit | Average number of pages one person opens. |
| Time on site | Average time, for people who opened more than one page (a single-page visit has no measurable length). |
| Looked at a program | Visits that opened at least one program page. |
| Looked at tuition | Visits that opened the tuition page. |
| Students on record | Everyone who has ever enrolled through Transition Enroll. |
| Women | Share who selected female on the enrollment form. |
| Most common age | The age band with the most students. |
| Most common city | The city most students gave. |
3Where visitors came from
Visits by source with the share of the total. See the source table on this page's main explanation for how each source is decided. The window label beside the heading shows which days are counted.
4What they looked at
Visits per page, most visited first. Program pages tell you which programs people are curious about before they ever fill in a form; compare with Programs & Revenue to see which ones convert.
5How the people who enrolled found us
Not visitors — enrolled students, counted by the "how did you hear about us" answer on their Transition Enroll registration form. This is the truest marketing measure on the dashboard because it is tied to real tuition.
6More detail
How people behave once on the site: pages per visit, time on site, whether they opened a program page or the tuition page, how deep they went, which program pages, busiest hours and days, and the longest individual visits (started, stayed, pages, came from, what they looked at). Visitors stay anonymous throughout.
7How deep people went
Visits grouped by how many pages were opened: 1 page, 2–3, 4–6, 7 or more. Many one-page visits from a paid source means the landing page is not holding attention.
8Programs people looked at
Visits per program page. Rank this against enrollments per program to spot programs with lots of interest and few sign-ups — usually price or schedule.
9Longest visits
The individual visits that stayed longest: when they started, how long, how many pages, where they came from, and the pages in order. A long visit that ends on the application page and never submits is a follow-up opportunity once that person fills in any form.
10Who Our Students Are
Every student who has enrolled through Transition Enroll, counted by what they told the school on the enrollment form: age band, how they heard about the school, city, and background. Use it to aim marketing at the people who actually become students.
11Where they live
Students by city with share of the total, from the address on the enrollment form.
12Background, as reported at enrollment
Students by the background group they selected on the enrollment form, exactly as the form words it. Optional on the form, so the shares are of those who answered.
13Today's Enrollment Activity
Live counters since midnight Texas time: Visitors online now, New leads today, Applications started, Applications completed, Applications abandoned, Deposits pending (at Accepted, before Enrolled), Enrolled today, Follow-ups needed (contacted, open, quiet for over a day). Press Refresh for the latest.
14Step by step
Check whether a Facebook post worked
- Post the link with
?utm_source=facebookon the end. - The next day open Website Activity, choose 7 days.
- In Where visitors came from read the facebook row. In What they looked at see which pages those visitors opened.
See the busiest time to staff the phones
- Scroll to More detail.
- The two charts show visits by hour of day and by day of week. Inquiry forms follow the same pattern.
15If something looks wrong
16Flip-book edition
The same subject as a page-turning flip-book. Opens in a new tab.