Watch how it works
Short videos recorded on the real dashboard with made-up sample data. No sound; the captions explain each step.
1What this page is for
What this page is for
To see the school program by program: which ones people ask about, which ones they buy, and where the money comes from. All figures obey the 30d / 90d / 12mo window.
Interest versus enrollment
Tall interest with short enrollment means the price or the schedule is the barrier, not the demand — those are the programs to look at first.
Unpriced programs
Some programs show "Request More Information" on the storefront instead of a price. They appear as TBD_PRICE here and are left out of revenue totals rather than guessed at.
2The number cards
The cards across the top of the page, left to right.
| Card | What it counts |
|---|---|
| Programs offered | Programs on the catalogue, verified against the storefront. |
| Top earner | The program with the highest booked tuition in the window. |
| Unpriced programs | Programs with no published price ("Request info" at the moment of decision). |
| Average tuition | Average published tuition across priced programs. |
3Which programs draw interest — and which convert
Two bars per program: inquiries and enrollments in the window. The gap between them is the conversion problem, program by program.
4Revenue by program
Enrolled students × published tuition, per program. Booked, not collected.
6The full catalogue
Every program with tuition, length, mode (day / evening / hybrid / online), inquiries, enrolled, conversion % and revenue for the window. Rows marked TBD_PRICE have no published price.
7Step by step
Decide which program to promote
- Look at Which programs draw interest: pick a program with many inquiries and few enrollments.
- Check its price and next start date on the catalogue table.
- Use Comms to text everyone who asked about it with the application-encouragement template.
8If something looks wrong
9Flip-book edition
The same subject as a page-turning flip-book. Opens in a new tab.