The business at a glance
Inquiries, enrollments and revenue over time
The three lines that matter. If inquiries climb and enrollments don't, the problem is follow-up — not marketing.
The pipeline, end to end
One person, one record — first inquiry to employed.
Where the drop-off happens
Percentage surviving each step.
Speed to first response
Leads contacted inside five minutes convert several times better than leads contacted the next day. This is the single cheapest thing to fix.
Leads & Admissions
Every inquiry, newest first, grouped by how long ago it came in. Click any column heading to sort.
| Student | Program | Source | Received | Response time | Stage | Value |
|---|
No inquiries match that search.
Inquiries by day of week
When they come in — staff the phones accordingly.
Why prospects didn't enroll
Recorded at the moment the lead is closed out.
Programs & Revenue
Every program on the live Transition Enroll catalogue. Demand, conversion, and what each one actually earns.
Which programs draw interest — and which convert
Tall interest with short enrollment means the price or the schedule is the barrier, not the demand.
Revenue by program
Enrolled × tuition.
Share of total revenue
Where the money actually comes from.
The full catalogue
Twenty-one programs, pulled row for row from her Transition Enroll back office on 5 Sep 2026.
| # | Program | Tuition | Length | Mode | Inquiries | Enrolled | Conv. | Revenue |
|---|
Five programs carry no published price on her storefront — they read “Request More Information.” Those rows show TBD_PRICE here and are excluded from revenue totals rather than guessed at.
Student Outcomes
Completion, certification and employment — the numbers workforce funding is awarded against.
Completion & certification by program
Finished the course vs. passed the exam.
Employment at 30 / 60 / 90 days
Tracked from graduation date.
Graduate outcomes over time
Graduated, certified and placed, by month.
Employer placements
Who is hiring All is Well graduates — the beginning of the staffing division's client list.
| Employer | Type | Graduates placed | Roles | Repeat hirer |
|---|
Marketing ROI
Which channel produces paying students. Every person is counted by how they told us they heard about the school; tuition is what they actually paid; spend is only what staff enter below.
Enter ad spend
Type what was spent on each channel each month. The dashboard never guesses spend; until something is entered here, cost and return stay blank.
| Month | Channel | Spend |
|---|
Leads vs. enrollments by channel
A channel with many leads and few enrollments is costing money, not making it.
Cost to acquire a student
Spend ÷ enrollments, by channel.
Return on spend
Tuition revenue ÷ marketing spend.
Channel detail
| How they heard about us | Spend | Leads | Enrolled | Enrolled % | Cost / lead | Cost / student | Tuition paid | Return |
|---|
Capacity & Cohorts
Seats sold against seats available — the constraint on growing without adding a second location.
Upcoming cohorts
Fill rate by start date. Under-filled cohorts are the fastest revenue available — the room is already paid for.
| Program | Starts | Mode | Seats | Enrolled | Fill | Revenue if filled | Status |
|---|
Waitlists
When a cohort fills, the interest does not disappear — it goes on a list and fills the next start date.
| Cohort | Starts | Seats | Status | Waitlist |
|---|
Seat utilisation by month
Filled vs. empty seats.
Where the workload sits
Open tasks by owner. Everything stacking on one column is the owner-dependency problem, visible.
What Needs You Today
One queue, ordered by what it costs to ignore. Everything here is a person who is waiting, and the amount beside them is the tuition attached to that decision.
Ageing of everything open
How long open items have been sitting, grouped by how overdue they are.
The queue
Ordered by urgency, then by tuition at stake. Call the top of this list first.
Staff action counters
Click a counter to see exactly who is behind the number. Names appear here because this page sits behind the login, the same as the admissions queue.
People behind the counter
Enrollment Pipeline
Every open inquiry as a card, the way admissions actually works it. Use the arrows on a card — or drag it onto a column — to change the stage. Click a card for that person’s full profile. Use the big arrows at either side to see more columns. Each column is grouped by how long ago the person arrived.
Parked & closed out
Side statuses, mapped from the close-out reason already on each record. Reactivate returns the person to the stage they were at.
Website Activity
Who came to alliswellhca.com, where they came from, and what they looked at. Counted from every page visit the website records.
Where visitors came from
| Source | Visits | Share |
|---|
What they looked at
| Page | Visits |
|---|
How the people who enrolled found us
| They heard about the school from | Enrolled | Share |
|---|
More detail
How people actually behave on the site: how deep they go, how long they stay, what they look at, and when they come. Visitors are anonymous; this is about behavior, not names.
How deep people went
| Pages opened | Visits | Share |
|---|
Programs people looked at
| Program page | Visits |
|---|
Longest visits
| Started | Stayed | Pages | Came from | What they looked at |
|---|
Who Our Students Are
Every student who has enrolled through Transition Enroll, counted by what they told us on their enrollment form. Website visitors are anonymous by design, so this is the real picture of who becomes a student.
Where they live
| City | Students | Share |
|---|
Background, as reported at enrollment
| Group | Students | Share |
|---|
Today's Enrollment Activity
Speed to Lead
The single biggest lever in her letter. A lead answered inside an hour behaves like a different business from one answered the next day - this view measures the gap and prices it.
How long people wait
Distribution of first-response time, and what share of each bucket goes on to enrol.
When the gaps open
Response time by hour of day and by day of week. Gaps cluster where nobody is rostered.
By owner and over time
Median response by staff member, and whether the median is improving.
Upsell Ladder
Her combination programs are a progression, not separate products. A CNA graduate can step up to Advanced PCT, and a Phlebotomy graduate to Clinical Support Specialist. This view shows who is standing on each rung and what the next step is worth.
Who is on each rung
Graduates of a single program are candidates for the combination that contains it.
What each step up is worth
The uplift is the difference between what they paid and the combination tuition.
Combination take-up over time
Enrolments in single programs against combinations, by month.
Step-up candidates
Graduates who completed a component program and have not yet taken the combination above it. Names appear here because this page is behind the login, exactly like the admissions queue.
Revenue & Forecast
What the pipeline is worth, what is already booked, and what the next ninety days look like. Every figure uses the tuition Charmaine confirmed on 15 August - this view was not possible while five programs published no price.
Booked revenue by month
Tuition attached to students who reached Enrolled or beyond.
Where the money is sitting
Pipeline value by stage, and the same value weighted by how often each stage actually closes.
Which programs and channels earn
Revenue by program and by the channel that introduced the student.
Single programs against combinations
Her four combination programs carry the highest tuition. This is how much of the income they represent.
Monthly Stats
The rows marked Live are calculated from Transition Enroll and the website every time this page opens, in Texas time. The other rows are typed in by whoever knows the number. Each month is compared with the one before. Nothing here is estimated — a typed number nobody has entered reads "not entered" rather than showing a guess.
The month
Move between months. Press Enter on a typed row to record or change a number; Live rows cannot be edited.
Class Progress
Every student in a class, and every step between the first enquiry and a job. Open a card to see where that person actually is.
How far the class has got
How many students have reached each step. Where the bar drops is where people get stuck.
Students
Open any card for that student’s full timeline.
Students
Everyone currently in class. One student, one profile — open a row for the full record: readiness checklist, attendance, skills, clinicals, certification, notes and change log, all in one place.
| Student | Program | Cohort | Stage | Enrollment checklist | Flags |
|---|
Change requests
What students have asked to have changed from the Student Portal — a new phone number, a new address, a new email. Handle each one, then mark it done or decline it.
Marking a request done does not change the student’s record. Update Transition Enroll first, then mark it done here.
Requests
| Received | Student | What to change | New value | Their note | Status |
|---|
Attendance
A date grid per cohort. Tap any cell to cycle Present → Absent → Tardy → Make-Up. Session types cover Classroom, Online, Lab, Clinical and Externship.
Clinicals & Externships
Every placement: facility, student, dates, hours against the requirement, and clearance status.
| Facility | Student | Program | Dates | Required | Completed | Clearance |
|---|
Facilities
Click a facility to filter the placements above.
Certification & Testing
Who is eligible, who is registered, who passed — by testing organisation. The certified flag is the number workforce funding is awarded against.
| Student | Program | Org | Eligible | Registered | Exam date | Result | Cert # |
|---|
Executive View
The whole school on one page — enrollment, marketing, money, academics and career outcomes, in that order. Every figure here is computed by the same code as the detail tabs; this page just puts them side by side.
Enrollment
Who is in class, what is coming, and how enrollment has moved.
| Upcoming cohort | Starts | Seats | Enrolled | Open seats |
|---|
Marketing
Traffic in, leads in, and how many of them become students.
Financial
What is booked, not what is collected — the difference is stated below rather than guessed.
Academic
Completion, withdrawal and certification.
Career Outcomes
The numbers workforce funding is awarded against — and the beginning of the staffing division’s client list.
| Top employers | Graduates placed |
|---|
Reports & Compliance
Pick a report, narrow it down, export it. The TWC preset assembles the figures a workforce report asks for — drafts to verify, never to file blind.
Communication Center
Pick who, pick a template or write your own, press Send. Texts go out right away from the school's texting line.
Audience
The count shows first; names list only when you ask for them.
Compose
Merge tags: {{first_name}}, {{program}}, {{start_date}} fill in per person when the message is queued.
Outbox
Employer & Partnership Database
Clinical sites, externship sites, employers and workforce partners — one list, with the agreement dates that quietly expire and the placement counts that win the next agreement.
Add a partner
| Kind | Partner | Contact | Programs | Capacity | Agreement expires | Placements |
|---|
Instructor View
What one instructor sees: their cohorts, their rosters, their check-offs — and nobody else’s. A demonstration of role-scoped access.
My cohorts
Roster, attendance and skills for each class. The attendance button opens the same tap-to-cycle grid the office uses.
At-risk students
Attendance under 80%, or a checklist item flagged past due / attention needed.
Log a student note
Catalogue
Every program exactly as it is sold on Transition Enroll today — tuition, deposit, next open class, and how many students each has ever enrolled. Read live from the database; nothing here is typed by hand.
| Program | Total tuition | Deposit | Next class | Enrolled (all time) | Collected |
|---|
Classes
All 400+ classes she has ever scheduled, with who is in each. Open classes first.
| Program | Starts | Ends | Status | Enrolled | Seats left |
|---|
Students & Registrations
Every student who has registered through Transition Enroll since November 2022, with every program they took and what they paid. Open a row for the payment plan.
Registered in the last 30 days
Every class registration made in Transition Enroll in the last 30 days, newest first.
| Registered | Student | Program | Class starts | Status | Heard about us |
|---|
Registrations per month
Last 24 months.
How students heard about the school
From the registration form.
| Student | Latest program | Class starts | Status | Paid | City |
|---|
Payments
Money actually collected through Transition Enroll (Stripe) — deposits, installments and full payments.
Collected per month
Last 24 months, successful payments only.
| Date | Amount | Status | Type | Method | Description |
|---|